1 Introduction to Business Policy and Strategic Management
‘To be a success in business, be daring, be first, be different’ – Marchant
Be daring to define what is your view on success. Thus you will be first and different which is the essence of strategy in Business and Life.
LEARNING OBJECTIVES
- Understand what is strategy, strategic management process, and ‘strategy absence’ in a firm
- Appreciate different concepts and dimensions of strategy
- Identify the role of strategic management professionals and the role of strategy in the management of a firm
- Understand various theories adopted from various disciplines that are useful in understanding and formulating strategy
- Identify the various tools that can be employed in different stages of the strategic ...
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