CHAPTER 3
Analyzing the External Strategic Environment
Introduction
Changes in the broader economic, technological, political, and sociocultural environment, which often are beyond the control of any single company, can have a profound effect on a company’s success. Environmental forces of change arise from the interactions between people and their environment, such as the growth in the world’s population or the phenomenon of urbanization. They impact resource management, health, and the quality of life for people around the world. Technological forces of change—advances in biotechnology, nanotechnology, and information systems—power economic growth and development, global integration, and the speed by which the global economy is becoming a “knowledge” ...
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