CHAPTER 11
Strategic Alliances
LEARNING OBJECTIVES
After reading this chapter, you should be able to:
- 11.1 Define a strategic alliance and give three specific examples of strategic alliances.
- 11.2 Describe how strategic alliances can create value for firms.
- 11.3 Describe how adverse selection, moral hazard, and holdup can threaten the ability of alliances to generate value.
- 11.4 Describe the conditions under which a strategic alliance can be rare and costly to duplicate.
- 11.5 Describe how contracts, equity investments, firm reputations, joint ventures, and trust can all reduce the threat of cheating in strategic alliances.
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