Strategic Management and Competitive Advantage: Concepts and Cases, 6th Edition by Pearson

CHAPTER 5

Product Differentiation

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

1. 5.1 Define product differentiation, describe 11 bases of product differentiation, and how these bases of product differentiation can be grouped into three categories.
2. 5.2 Describe how product differentiation can create economic value.
3. 5.3 Describe:
   1. a. Those bases of product differentiation that are not likely to be costly to duplicate, those that may be costly to duplicate, and those that will often be costly to duplicate.
   2. b. The main substitutes for product differentiation strategies.
4. 5.4 Describe how organizational structure, control processes, and compensation policies can be used to implement product differentiation strategies.
5. 5.5 ...