Strategic Management and Competitive Advantage: Concepts and Cases, 6th Edition by Pearson

CHAPTER 2

Evaluating a Firm’s External Environment

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

1. 2. 1 Describe the dimensions of the general environment facing a firm and how this environment can affect a firm’s opportunities and threats.
2. 2.2 Describe how the structure-conduct-performance (S-C-P) model suggests that industry structure can influence a firm’s competitive choices.
3. 2.3 Describe the five environmental threats and indicators of when each of these threats will enhance or reduce the attractiveness of an industry.
4. 2.4 Discuss the role of complements in analyzing competition within an industry.
5. 2.5 Describe four generic industry structures and specific strategic opportunities in those industries.

AGEL’s Strategic ...