CHAPTER 1

What Is Strategy and the Strategic Management Process?

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

  1. 1.1 Define strategy and describe the strategic management process.
  2. 1.2 Define competitive advantage and explain its relationship to economic value creation.
  3. 1.3 Describe two different approaches to measuring competitive advantage.
  4. 1.4 Explain the difference between emergent and intended strategies.
  5. 1.5 Discuss why it is important for you to study strategy and the strategic management process.
From Delivery to Profit: Zomato’s Strategic Wins

In 2008, Deepinder Goyal and Pankaj Chaddah, founded Foodie Bay, a restaurant-listing-and-recommendation portal, that was rebranded as Zomato in 2010, expanding globally ...

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