Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

The Three Strategy-Evaluation Activities

Table 9-2 summarizes the three strategy-evaluation activities in terms of key questions that should be addressed, alternative answers to those questions, and appropriate actions for an organization to take. Notice that corrective actions are almost always needed except when (1) external and internal factors have not significantly changed and (2) the firm is progressing satisfactorily toward achieving stated objectives. Relationships among strategy-evaluation activities are illustrated in Figure 9-2.

Table 9-2 A Strategy-Evaluation Assessment Matrix

Have Major Changes Occurred in the Firm’s Internal Strategic Position?	Have Major Changes Occurred in the Firm’s External Strategic Position?	Has the Firm ...