The Boston Consulting Group (BCG) Matrix
Based in Boston and having 6,200 consultants worldwide, the Boston Consulting Group (BCG) has 87 offices in 45 countries, and annually ranks in the top five of Fortune’s list of the “100 Best Companies to Work For.” The Boston Consulting Group is a private management consulting firm that specializes in strategic planning.
Autonomous divisions (also called segments or profit centers) of an organization make up what is called a business portfolio. When a firm’s divisions compete in different industries, a separate strategy often must be developed for each business. The Boston Consulting Group (BCG) Matrix and the Internal-External (IE) Matrix are designed specifically to enhance a multidivisional firm’s ...
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