Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 16/e

3 The External Assessment

Source: Jacek Chabraszewski/Fotolia

Learning Objectives

After studying this chapter, you should be able to do the following:

1. 3-1. Describe the nature and purpose of an external assessment in formulating strategies.

2. 3-2. Identify and discuss 10 external forces that must be examined in formulating strategies: economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive.

3. 3-3. Explain Porter’s Five Forces Model and its relevance in formulating strategies.

4. 3-4. Describe key sources of information used for locating vital external information.

5. 3-5. Discuss forecasting ...