1.3
WHAT IS STRATEGY?
The goal of any business is to deliver superior sustainable performance. To do so, it must develop a good competitive strategy. A strategy is made up of an integrated set of choices about where and how to compete. They are captured in a firm's strategic business model (Figure 9).
Figure 9: Elements of a Strategic Business Model
In this chapter we identify the principles behind strategic business models. In Chapter 1.4: Moderate Strategic Intelligence, we describe how to develop one.
External Scope
Some business opportunities are intrinsically more attractive than others, so the first strategic choice a firm must make is the ...
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