CHAPTER 2

The Critical Role and Value of Data

Data is what defines a unique individual, organization, or service provider. It is all the information available on and provided by these three. Data can be of any kind: consumer data of an e-commerce website to learn buyer patterns; user data on gaming consoles to track status and progress of gamers in their plays; or patient data in healthcare systems recorded by collecting test results, reports, and expenditures on medicine.

Data is everywhere, from your workplace to the streaming site you watch movies to the grocery shop you visit every month to the clinic you get your routine tests from. Organizations collect data on people to use it for future advancement of their services and other purposes ...

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