Strategic Brand Management and Development

Images

  0.1Culture-jamming Starbucks’s mermaid logo

  1.1Heinz Baked Beans (image courtesy of H.J. Heinz Foods UK Ltd)

  1.2Heinz Baked Beans advertising (image courtesy of H.J. Heinz Foods UK Ltd)

  2.1Absolut’s ‘Metropolis’ advertising campaign (image courtesy of Absolut)

  2.2Absolut’s ‘Metropolis’ advertising campaign (image courtesy of Absolut)

  2.3Absolut’s ‘Kiss With Pride’ advertising campaign (image courtesy of Absolut)

  2.4Union and Laško products (image courtesy of Pivovarna Laško Union d.o.o.)

  2.5Union’s packaging (image courtesy of Pivovarna Laško Union d.o.o.)

  2.6Similarity of Union’s packaging with a private-labell brand’s packaging (image courtesy of Pivovarna Laško Union d.o.o.)

  3.1Procter and Gamble (P&G) logo

  3.2 ...