Strategic Brand Management and Development

Figures

  1.1The history of brands

  1.2Strategic brand management process and book plan

  2.1Strategic brand management process and book plan

  2.2Stages of brand development

  2.3Customer-based brand equity pyramid model

  2.4An example of a brand concept map for Mercedes-Benz

  2.5An example of a brand concept map for Absolut

  2.6Competitive point-of-parity (POP) associations

  3.1Strategic brand management process and book plan

  3.2Managerial approaches to creating style

  3.3Dimensions of semiosis

  3.4Types of semantic relationships

  3.5Conceptual framework of sensory marketing

  4.1Strategic brand management process and book plan

  4.2Traditional communications options and their contributions to consumer decision-making

  4.3Digital ...