Contents
Chapter 2: Setting the Scope of Analysis: Defining Your Industry
Chapter 3: Analyzing the General Environment: PEST or PESTLE Assessment
Chapter 4: Porter’s Five Forces Model, Part 1: Barriers to Entry
Chapter 6: Why Performance Differs: The Resource-Based View of the Firm
Chapter 7: Deciding What to Do: Models for Strategy Formulation
Chapter 8: Strategic Positions for Volatile Industries
Chapter 9: Some Final Thoughts on Practice and Improvisation
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