Notes
1. Kees Cools and Alexander Roos, The Role of Alliances in Corporate Strategy (Boston, MA: Boston Consulting Group, 2005).
2. Association of Strategic Alliance Professionals, The Second State of Alliance Management Study 2007 (Needham, MA: Association of Strategic Alliance Professionals, March 2007), 5.
3. Lawrence Owen et al., “The Power of Many” (Armonk, NY: IBM Global Business Services, 2006); David Ernst and Tammy Halevy, “Not by M&A Alone,” McKinsey Quarterly, no. 1 (2004); John Harbison and Peter Pekar, Smart Alliances: A Practical Guide to Repeatable Success (San Francisco: Jossey-Bass, 1998), 56–57.
4. James D. Bamford, Benjamin Gomes-Casseres, and Michael S. Robinson, Mastering Alliance Strategy: A Comprehensive Guide to Design, ...
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