The book comprises the elements below, delivered in three main parts—Part I: Story, Part II: Money, and Part III: Impact, together with an Allies section (Part IV).
- Introductions: There are informational sections that will cover topics that are creative, business-oriented and strategic in nature. We’ll look at narrative structures (story), funding opportunities (money), and campaign design, with evaluation in mind (impact).
- Motivation: Near the beginning of each section, we will consider psychological drivers. What are the personal passions and institutional mandates that bring each of us to the arena of social change? ...
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