Introduction
1. Morin (1983).
Chapter 1
1. Packard (1958), p. 92.
2. Ebster, Koppler, Rath, and Reiterer (2010).
3. Underhill (1999).
4. Underhill (1999).
5. Underhill (1999).
6. Groeppel-Klein and Bartmann (2009).
7. Underhill (1999), p. 17.
8. Ebster, Wagner, and Valis (2006).
9. Berman and Evans (2007).
10. Bajaj, Srivastava, and Tuli (2005).
11. Berman and Evans (2007).
12. Kreft (1993).
13. Lewison (1991).
14. Barr and Broudy (1986).
15. Henderson and Hollingworth (1999).
16. Magee (2010).
17. Packaging Research (1983).
18. Sanders (1963).
19. Ebster, Wagner, and Neumueller (2009).
20. Chandon, Hutchinson, Bradlow, and Young (2009).
21. Chandon, Hutchinson, Bradlow, and Young (2009).
22. Sorensen (2009).
23. Sorensen (2009).
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