CHAPTER SEVEN
Four Deadly Words—“It’s News to Me!”—And What to Do About Them
I’m an old-fashioned communicator. I’m no communications minimalist. I don’t believe less is more—more is more. There is no such thing as too much communication. It’s like when your car stalls and won’t restart: Check the gas tank first. The business is stalling? Check the communications. I could just as easily have titled this chapter “It’s the Communications, Stupid!” And I believe in the primacy of the written word. Put it in writing.
Please.
Now-To
For forty-eight hours, prohibit the use of voice-mail and e-mail. Remind everybody what it’s like to communicate ...
