CHAPTER 1

Why This Book?

You’ve bought the book, you wanted answers for your business. Whilst numbers do vary considerably by industry and country, your turnover is possibly in the $1/2 million to $10 million range and the business is somewhere with 5 to 30 names on the payroll.

Your business has historically grown by leaps and bounds, but of late it is seemingly running fast, just to keep still. We see a kind of glass ceiling, where the other side is visible but tantalizingly unreachable. We call these Plateau Businesses. It’s like driving a car with a punctured tire; you want to go faster, but unless you stop and change the tire, your speed and distance will be limited. Likewise, if you’re on a road with lots of potholes, you need to stop and ...

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