Chapter 7
Going for Brokers
IN THIS CHAPTER
Finding out what brokers do
Comparing full-service and discount brokers
Selecting a broker
Exploring the types of brokerage accounts
Evaluating the recommendations of brokers
When you’re ready to dive in and start investing in stocks, you first have to choose a broker. It’s kind of like buying a car: You can do all the research in the world and know exactly what kind of car you want, but you still need a venue to conduct the actual transaction. Similarly, when you want to buy stock, your task is to do all the research you can to select the company you want to invest in. Still, you need a broker to actually buy the stock, whether you buy over the phone or online. In this chapter, I introduce you to the intricacies of the investor/broker relationship.
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