Customers Rarely Are Loyal
What I mean is they rarely think of your company, your product, or your service. They have a million other things on their minds from dawn to dusk 24/7. Most companies fall into the trap of thinking customers are constantly aware of their offerings and service. Just not true. What is true is that consumers think about a particular brand in short bursts that often last just a few seconds—every once in awhile. Like, when they have a specific need; for example, I have a headache—where is the Advil?
Except for a few complusive shoppers, nobody likes to buy anything unless they have to—they would rather hold on to their money and spend less time worrying about possibly outliving it.
Enter loyalty programs. Their purpose ...
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