CIRCLE 2: OBJECTIVES
This chapter discusses Circle 2, the objectives set by the program initiator, team, or sponsor. The program objectives are the north star of strategic design and cannot change on a whim. Usually, they descend from a senior leader and fit into the general organizational strategy. If there is space for change, it lies in clarification and refinement—rarely, if ever, in pivoting.
Confident leaders skilled in strategic design, however, are able to evaluate Circle 1 and the startups they know they can and should get into Circle 3, and then choose specific objectives that startup programs can solve while considering other internal ...
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