Book III
Web Site Design
Contents at a Glance
Chapter 1: What's in a (Domain) Name?
Finding Out What to Do When Somebody Gets There First
All the Good Ones Are (Not!) Taken
Chapter 2: Designing Customer-Friendly Sites
Maximizing Performance for Profitability
Counting on Function to Win Customers
Chapter 3: Building a Site without Spending a Fortune
Mapping Your Route to a Successful Site
You Can Do It! Make a Build-It-Yourself Site
Creating Your Site with the Pros
Chapter 4: Finding the Host with the Most
Differentiating between an ISP and a Host
Determining What Makes the Difference for High-Performance Hosting
Sorting Out Your Web Site Host Options
Putting the Long-Term Contract in the Past
Serving Yourself: Don't Overlook Other Server Options
Chapter 5: Writing Content that Search Engines Want to See
Words Are Words — Right? Wrong!
Getting Ready to Write for the Web
Moved to Purchase: Turning Words into Action
Choosing Words that Search Engines Notice
Chapter 6: Lights, Camera, Action! Taking Your Site Live
Some Things to Know Before You Start Uploading
Taking the Compatibility Test: Testing Screen Resolutions, Browsers, and Platforms
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