Chapter 5: Creating Policies to Protect Your Web Site and Your Customers
In This Chapter
- Establishing a customer service pledge
- Developing policies for operating your business
- Delivering the goods as promised
Customers are the reason you're in business. All too often, though, their role in your success is an afterthought. Even though you spend a great deal of time thinking about what they can do for you, sometimes you forget about what they expect of you, until a problem surfaces.
In this chapter, we show you how to invest the proper time into the “care and feeding” of your most important business asset — your customer.
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