Book I
Online Business Basics
Contents at a Glance
Chapter 1: Starting from Scratch
What Are You Waiting For? Start Your Business Now
Choosing Just the Right Business
Chapter 2: Turning Internet Dreams into Reality
Putting Your Business Idea under the Microscope
Identifying Your Market and Target Customer
Competing to Win: Analyzing Your Competition
Chapter 3: Getting Real: Creating a Usable Business Plan
Understanding the Value of a Plan
Recognizing That the Parts of the Plan Make a Whole
Getting Help to Write the Plan
Using a Business Plan Today, Tomorrow, and Always
Chapter 4: Finding Money to Fund Your Online Start-Up
Bootstrapping the Low-Cost, No-Cost Site
Checking Out Alternative Financing
Taking a Shortcut: Purchasing an Existing Site
Chapter 5: Creating Policies to Protect Your Web and Your Customers
Chapter 6: Setting Up Shop: Everything You for Online Efficiency
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