Book description
Conquer the online marketplace with this new version of a bestseller!
Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more.
Updated to include coverage of the latest online marketing tools, techniques, and trends
Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing
Explains how your location can actually bring new customers to you
Details ways to build a business plan that translates your ideas into a profitable enterprise
Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money
Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.
Table of contents
- Cover Page
- Title Page
- Copyright
- About the Authors
- Dedication
- Authors' Acknowledgments
- Publisher's Acknowledgments
- Contents at a Glance
- Table of Contents
- Introduction
-
Book I: Online Business Basics
- Chapter 1: Starting from Scratch
- Chapter 2: Turning Internet Dreams into Reality
- Chapter 3: Getting Real: Creating a Usable Business Plan
- Chapter 4: Finding Money to Fund Your Online Start-Up
- Chapter 5: Creating Policies to Protect Your Web Site and Your Customers
- Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency
- Book II: Legal and Accounting
- Book III: Web Site Design
-
Book IV: Online and Operating
- Chapter 1: Determining Your Revenue Model
- Chapter 2: Making Money with Affiliate Programs
- Chapter 3: Turning Information into Profit, from e-Books to Webinars
- Chapter 4: Paying with the Right Payment Options
- Chapter 5: Putting the (Shopping) Cart before the Horse
- Chapter 6: Taking Inventory
- Chapter 7: Fulfilling Expectations and Orders
- Book V: Internet Security
- Book VI: Boosting Sales
-
Book VII: Retail to E-Tail
- Chapter 1: Knowing When to Put Your Store Online
- Chapter 2: Understanding the Differences between In-Store and Online Customers
- Chapter 3: Window Dressing for the Online Display
- Chapter 4: Making In-Store Customers Loyal Online Shoppers
- Chapter 5: Expanding Close to Home with Localization and Mobile Marketing
- Chapter 6: Troubleshooting the Transition to E-Tail
- Book VIII: Storefront Selling
- Book IX: Fundraising Sites
- Book X: Niche E-Commerce
-
Book XI: E-Commerce Advanced
- Chapter 1: Overhauling Your Business
- Chapter 2: Redesigning to Win New Customers
- Chapter 3: Expanding Products to Increase Stagnant Sales
- Chapter 4: Nurturing (and Bringing Back) Customers
- Chapter 5: Revisiting Marketing Strategies
- Chapter 6: Hiring Experts to Get Business Rolling Again
- Chapter 7: Transitioning a Small Site into Big Business
- Index
Product information
- Title: Starting an Online Business All-in-One For Dummies®, 3rd Edition
- Author(s):
- Release date: December 2011
- Publisher(s): For Dummies
- ISBN: 9781118123195
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