STAGE 5 – PART 1Getting Noticed ifig0007.jpg

You have set up your practice on the basis of a solid business plan and you are ready for the launch. You may even already have some work to get the new venture underway. But you will need to find new clients and projects in order to develop the practice and keep it going. Who are they and where are they going to come from?

Marketing

In comparison with many businesses, architects’ clients are a particularly diverse group – they can be practically anyone, any group or any business. You could even be your own client. It can therefore be a difficult group to target, but it is essential to do so if you are going ...

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