STAGE 2The Outline Business Case 
This work stage deals with the preparatory work needed prior to developing a detailed business proposition, including SWOT analysis, advice, market research and training. A business plan should start to develop, including the second iteration of the financial model.
Having decided to start a new business, you need make the first stab at fleshing out your proposals. This is not a detailed exercise; it is roughly equivalent to preparing a sketch scheme. It investigates and establishes the basics, and may still leave you with a number of alternative options to pursue.
SWOT analysis
The SWOT (strengths, weaknesses, ...
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