Stand Out!!

Introduction

Branding is commonly regarded as the preserve of design and in particular logo design. It is not. I confront this myopic perspective directly in my first book Stand Out! Building Brilliant Brands for the World We Live In where I unfold the why do and how to of branding, its evolution, philosophy, principles, and processes. The book you are now reading is different: it complements the former by exploring broader, less traveled territories of the brand domain, by identifying and defining today’s generation of brand natives, by venturing into the murky world of brand valuation, and by presenting lessons, learnings, and indeed secrets drawn from three decades of branding and marketing practice. In short, this book moves the dial well ...