To those who have inspired me and conspired with me to create great brands. And to those who insisted I document my insights and learnings, secrets and lessons for a wider audience.
In particular, to Róisín Griffiths and Janet French to whom I am eternally grateful for meticulous manuscript readings and for cajoling me to keep at it and keep pushing boundaries.
Finally, to my partners in publishing at Business Expert Press… for your unstinting encouragement, and for keeping the faith.
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