Communication is, by its very nature, a form of engagement, but stakeholder engagement is more than just communicating. I might notify you by sending you an e-mail. You may have received and understood the message, but how engaged are you? I have sent the message, so can I tick my communications plan? But, can I be sure you are engaged or will stay engaged?
I need the business owner to help to get staff in the credit control area to use the new system functionality. We meet and discuss the best way of getting this to happen. The business owner comes up with some ideas on how to get the message over, and they agree to an action plan. If that starts to work, then we have engaged stakeholders!
From Communication to ...
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