Stakeholder-Neutral to Stakeholder-Led Projects
A Stakeholder-Centric Classification of Projects
At the end of Chapter 1, we asked you to consider who the stakeholders are for your current or most recent project. Your list may be a long one, or quite short, depending upon how stakeholder-intensive your project is.
While all projects will benefit from a structured approach to stakeholder engagement, the form of that engagement will vary with the nature of the project. Have a look at the list of projects in Figure 2.1. Have a go at classifying these projects by their level of technical difficulty and human difficulty. Where would you position them on the grid?
You are probably happy with the idea that PJ1, the branding project, looks ...
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