Foreword

There is a deep misconception in formally taught project management around project stakeholders. This error is underpinned in the very language used by professional bodies and practitioners alike. For far too long, we have emphasized the management of project stakeholders and with this term comes the fallacy that project stakeholders are just another type of resource that can be coordinated, monitored, and placed appropriately on the project ‘field of play’.

Many technical projects are run this way—treating stakeholders as resources to be managed. When looking at the purpose and effectiveness of the approach, it might perhaps be better to refer to this approach as communication coordination because it certainly doesn’t manage stakeholders. ...

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