Stakeholder Engagement

Stakeholder Engagement

by Amy Baugh
Released February 2015
Publisher(s): Auerbach Publications
ISBN: 9781482230680

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Book description

Strong stakeholder engagement is perhaps the most critical factor for achieving successful program execution in our fast-paced world. Many program managers get stuck in the "science" of program management, spending vast amounts of effort on tasks, charts, and metrics. Program managers who emphasize activities around relationship building and stakeholder engagement usually have the best chance for program success. This book focuses on how to engage your stakeholders in the right way, and keep them engaged throughout the course of your program.

The first section of the book covers stakeholder engagement in the program definition phase, including how to identify key stakeholders, gain their trust, and build relationships through effective communication. The second section moves to the project execution phase. It explains how to drive stakeholder engagement through the use of performance metrics, effective meeting management, and informal program governance.

In the last section, the author explains how to keep stakeholders engaged through the program closure phase. This section covers the operational readiness review, including transition plans, new process documentation and training, new technology rollout, and cultural readiness assessment. It also provides best practices and tips for holding the post-launch review and lessons learned session. The book concludes with a case study of a fictitious company, followed by discussion questions that allow you to apply the knowledge you have gained in this book.

Table of contents

  1. Front Cover (1/2)
  2. Front Cover (2/2)
  3. Contents (1/2)
  4. Contents (2/2)
  5. Introduction (1/2)
  6. Introduction (2/2)
  7. Chapter 1: Stakeholder Alignment : Goals and Objectives (1/4)
  8. Chapter 1: Stakeholder Alignment : Goals and Objectives (2/4)
  9. Chapter 1: Stakeholder Alignment : Goals and Objectives (3/4)
  10. Chapter 1: Stakeholder Alignment : Goals and Objectives (4/4)
  11. Chapter 2: Making Governance Work for You (1/3)
  12. Chapter 2: Making Governance Work for You (2/3)
  13. Chapter 2: Making Governance Work for You (3/3)
  14. Chapter 3: Identifying Stakeholders : The “Hidden” Organization Chart (1/4)
  15. Chapter 3: Identifying Stakeholders : The “Hidden” Organization Chart (2/4)
  16. Chapter 3: Identifying Stakeholders : The “Hidden” Organization Chart (3/4)
  17. Chapter 3: Identifying Stakeholders : The “Hidden” Organization Chart (4/4)
  18. Chapter 4: It Is a Matter of Trust : Building Strong Business Relationships with Key Stakeholders (1/3)
  19. Chapter 4: It Is a Matter of Trust : Building Strong Business Relationships with Key Stakeholders (2/3)
  20. Chapter 4: It Is a Matter of Trust : Building Strong Business Relationships with Key Stakeholders (3/3)
  21. Chapter 5: Leveraging Stakeholders to Prepare Your Organization for Change (1/4)
  22. Chapter 5: Leveraging Stakeholders to Prepare Your Organization for Change (2/4)
  23. Chapter 5: Leveraging Stakeholders to Prepare Your Organization for Change (3/4)
  24. Chapter 5: Leveraging Stakeholders to Prepare Your Organization for Change (4/4)
  25. Chapter 6: Enhancing Stakeholder Engagement through Effective Communication (1/4)
  26. Chapter 6: Enhancing Stakeholder Engagement through Effective Communication (2/4)
  27. Chapter 6: Enhancing Stakeholder Engagement through Effective Communication (3/4)
  28. Chapter 6: Enhancing Stakeholder Engagement through Effective Communication (4/4)
  29. Chapter 7: Demystifying Metrics : Measuring What Matters Most (1/2)
  30. Chapter 7: Demystifying Metrics : Measuring What Matters Most (2/2)
  31. Chapter 8: Making Meetings Count : Driving Stakeholder Engagement through Disciplined Meeting Management (1/4)
  32. Chapter 8: Making Meetings Count : Driving Stakeholder Engagement through Disciplined Meeting Management (2/4)
  33. Chapter 8: Making Meetings Count : Driving Stakeholder Engagement through Disciplined Meeting Management (3/4)
  34. Chapter 8: Making Meetings Count : Driving Stakeholder Engagement through Disciplined Meeting Management (4/4)
  35. Chapter 9: Where the Real Work Gets Done : Issue Resolution through Informal Governance (1/3)
  36. Chapter 9: Where the Real Work Gets Done : Issue Resolution through Informal Governance (2/3)
  37. Chapter 9: Where the Real Work Gets Done : Issue Resolution through Informal Governance (3/3)
  38. Chapter 10: Office Politics : From Surviving to Thriving (1/3)
  39. Chapter 10: Office Politics : From Surviving to Thriving (2/3)
  40. Chapter 10: Office Politics : From Surviving to Thriving (3/3)
  41. Chapter 11: Making a Strong Finish : Stakeholder Engagement through Program Closure (1/3)
  42. Chapter 11: Making a Strong Finish : Stakeholder Engagement through Program Closure (2/3)
  43. Chapter 11: Making a Strong Finish : Stakeholder Engagement through Program Closure (3/3)
  44. Chapter 12: Post-Launch : Every End Is a New Beginning (1/2)
  45. Chapter 12: Post-Launch : Every End Is a New Beginning (2/2)
  46. References
  47. Appendix A: Case Study and Study Questions (1/4)
  48. Appendix A: Case Study and Study Questions (2/4)
  49. Appendix A: Case Study and Study Questions (3/4)
  50. Appendix A: Case Study and Study Questions (4/4)
  51. Appendix B: Glossary
  52. Appendix C: Acronym List
  53. Back Cover

Product information

  • Title: Stakeholder Engagement
  • Author(s): Amy Baugh
  • Release date: February 2015
  • Publisher(s): Auerbach Publications
  • ISBN: 9781482230680