Emergence of sports marketing
After completing this chapter, you should be able to:
• Define sports marketing and discuss how the sports industry is related to the entertainment industry.
• Describe a marketing orientation and how the sports industry can use a marketing orientation.
• Examine the growth of the sports industry.
• Discuss the simplified model of the consumer–supplier relationship in the sports industry.
• Explain the different types of sports consumers.
• Identify historical trends and significant impacts of sport marketing practices.
• Define sports products and discuss the various types of sports products.
• Understand the different producers and intermediaries in the simplified model of the consumer–supplier ...
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