Acknowledgments

As the conclusion of Chapter 2, “Project Restart,” explained most of sports business transitioned to virtual meetings quickly and effectively. I and hundreds of others who cover sports business were able to continue our work from the comfort of our homes with minimal inconvenience. Key events—ISPO Munich, FitTech Summit, Global Sports Week, MITSloan Sports Analytics Conference—maintained robust programming. They also developed good contact and interview opportunities for us to follow a rapidly changing environment as sports developed solutions for COVID-19 challenges. The University of Paris—Saclay did the same for academic contacts in sports business.

Once vaccination passes made in-person events possible—albeit smaller and more ...

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