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Chapter 6Critical leadership in the management and marketing of university athletics

David A. Paitson, Ryan K. Zapalac and James J. Zhang

Introduction

Today, the National Collegiate Athletic Association (NCAA) is the governing body for 1,121 colleges and universities in the United States, with a few of those members residing in Canada. As a non-profit association, the NCAA is led by its membership. Key constituents include university presidents, athletic directors, faculty athletic representatives, compliance officers, conference staff, academic officers, coaches, sports information directors, and health and safety personnel. Representatives comprising university presidents and chancellors lead the membership (via selected committees for ...

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