Chapter 1Management and marketing of sports in the U.S.
Introduction
The sport business industry is the market in which products offered are sports, fitness, recreation, or leisure activities and may be activities, goods, services, people, places, or ideas. People’s love of sports, games, play, leisure, recreation, fitness, and sport tourism has led to what is today considered one of the largest and most complex business industries in many countries and as a global business as well. The sport business industry in the United States (U.S.) is massive and diverse, with numerous industry segments. Some of these segments ...
