Assuring Consistency
Until now, we've looked at the micro view of the presentation message. The effort has been to examine all the intricacies and nuances of purpose and people to arrive at a finely tuned message.
Now we have readjust again and take a macro view of the message and examine it according to a much bigger picture. The ultimate objective and the basic philosophy of an organization play a role in the development of the message used for the presentation. We must move beyond words and begin to apply the notion of a visual presenter to the entire organization and its global expression.
The growth of the World Wide Web is enabling any organization, regardless of size, to have a presence. As technology advances, the visibility and reach ...
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