Chapter 6
Make Public Relations and Publicity Savvy Work for You
IN THIS CHAPTER
- Gain media know-how and become a “go to” speaker
- Understand what media coaching can do for speakers
- Discover advice on how to pitch to the media, use wire services, write press releases
There are plenty of PR firms and services out there that specialize in representing speakers, and they can easily handle getting you publicity and media exposure. But what good are all those opportunities they unearth for you if you don’t become a memorable and credible media resource to reporters? If you blow your first television or radio interview, you’ll pay the price ...
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