NOTES

Introduction

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[2] James Carville, "It's the economy, stupid." Wikipedia, accessed April 23, 2009, http://en.wikipedia.org/wiki/It%27s_the_economy,_stupid.

[3] Barack Obama, Election Night Speech, Chicago, November 4, 2008.

[4] Hitwise, June, 2008.

[5] Chris Anderson, The Long Tail (New York: Hyperion, 2006), Chapter 2.

[6] Christoph Marcour, personal interview.

[7] Business Analysis and Research, Newspaper Association of America. October 2008, http://www.naa.org/TrendsandNumbers/Advertising-Expenditures.aspx.

[8] Daisy Whitney, "SNL Palin Skits: Seen More on Web Than TV," TVWeek, October 1, 2008, http://www.tvweek.com/news/2008/10/snl_palin_skits_seen_more_on_w.php.

[9] Alan D. Mutter, "$7.5B Sales Plunge Forecast for Newspapers," Reflections of a Newsosaur, October 12, 2008, http://newsosaur.blogspot.com/2008/10/75b-sales-plunge-forecast-for.html ...

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