Contents

Introduction

1   Adapt or Die

2   Welcome to the Social Business Revolution

3   Culture Matters

4   Building Your Digital Village: Internal Social Business

5   Engaging the Digital Network: External Social Business

6   Introducing the New Social Business Playbook

7   The Rise of the Social Employee

8   Darwin’s Funnel: Measuring ROI

9   Learning from Mistakes

10   The Future: Why No Company Is Invincible Anymore

Endnotes

Acknowledgments

Index

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