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Adapt or Die
As the world socializes and mobilizes, a fifth age of modern business is underway. Rarely in history has a new age opened up so many possibilities across every industry and discipline. In less than five years, the balance of power has shifted from seller to buyer, from big media to the influential individual, from industry trade associations to thriving digital communities.
Now is the single greatest time in history to be in business.
This fifth age of business has created a new set of rules that enables organizations to compete in the economy as equals. Being large no longer ensures a competitive advantage. In fact, being large may be a deficit in the new business environment.
Worse, few executives are aware of the massive transformation ...
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