Socialized!: How the Most Powerful Businesses Harness the Power of Social

Acknowledgments

This book is the shared vision and mission of innumerable employees, executives, and consumers who believe that traditional business approaches are over. To my close friends and family who suffered through my late nights and lost weekends, my eternal appreciation for not giving up on me.

I am forever grateful to those that helped me with the book and took my call to learn about their success. People that helped me with the research, Grant Crowell, Jas Dhillon, and Kare Anderson. The more than one hundred people that took my call to be interviewed for the Business Insider or Forbes. People like my wife Kelly Fidelman, Gary Lane, Hal Wendel, and Jenna Dobkin who provided some much needed clarity around this book’s concepts. To my ...