Social Media, Organizational Identity and Public Relations

11 Conclusion

Throughout the preceding chapters I have offered some impressions on the ways in which social media communication is transforming our sensemaking around organization and identity. Here I will draw some conclusions on the questions this poses with regard to socially constructed organizational identities and suggest some paths for future scholarship in this area.

In the introduction to this discussion I took as a starting point that social media construct a reality where networks, artifacts, actors, meanings and identities converge without the traditional limitations of time and space (Gilpin et al., 2010; Fuchs, 2005). The volume of information available through this media, its persistence and its frenzied nature create a challenging ...