Social Media Marketing

Index

Approval-seekers, 19

Blogging, 11, 54–56

Brand development, 77

Brand indicators, 88

Broadcast message, 154–155

CEO blog, 55

CGC. See Consumer generated content

CGM. See Consumer generated media

Changelings, 18

Collaboration, 154

Commercial blogs, 55–56

Consumer generated content (CGC), 10

Consumer generated media (CGM), 10

Consumer Review Fairness Act, 93

Consumer reviews, 56–62

Content marketing, 52–53

Creative outlet, 154

Culture, 93–99

Customer care/service/support, 78

Customized message, 154–155

Deniers, 18

Digital marketing, 73

Digital social media, 2–8

Dippers, 18

Director blog, 55

Earned media, 53–54

Echo chambers, 149

e-fluencers. See Influencers

Electronic word-of-mouth (eWOM), 17

Ethnography, 91

Event blog, 55

eWOM. See Electronic ...