Throughout the book it is necessary to give examples of the various platforms being covered within the chapters. In this regard I have taken the easy path of using those platforms and brands that are most popular at the time the book went to press, namely the likes of Facebook, YouTube, Instagram, and Twitter. However, my reason for this is that the majority of readers will recognize them, and it should not be perceived as favoritism on my part. Indeed, these branded social media platforms do not carry all before them in other parts of the world. For example, there is Orkut in Brazil, VKontakte and Odnoklassniki in Russia, Cyword and Me2day in South Korea, and Qzone, Tencent Weibo, and Sina Weibo in China.
When talking about social media ...
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