Contents

Preface

Acknowledgments

Introduction

Chapter 1 What Is Social Media

Chapter 2 Who Uses What on Social Media… and Why

Chapter 3 What Is Social Media Marketing?

Chapter 4 Strategic Issues in Social Media Marketing

Chapter 5 Operational Issues in Social Media Marketing

Chapter 6 Social Media Marketing: What Works, What Doesn’t… and Why

Chapter 7 Conclusion

References

Index

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