Strategic Issues in Social Media Marketing
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4.1 Introduction
Before taking you through this chapter on the subject of strategic social media marketing; a confession. I do not think it is possible to have a social media marketing strategy, or even any digital marketing strategy. I am, however, going to be a tad pedantic in the use of the words strategy and strategic—you will note this chapter is strategic social media marketing. I believe that the use of the term strategy infers some kind of document has been developed by all the parties concerned and that is then developed into a plan that is then disseminated around those interested parties (departments) ...
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