Social Media Marketing All-in-One For Dummies, 4th Edition

Book 5

Facebook

Contents at a Glance

1. Chapter 1: Using Facebook as a Marketing Tool
   1. Understanding the Appeal of Brands on Facebook
   2. Branding with Facebook Pages
   3. Examining the Components of a Facebook Page
   4. Making the Most of Your Facebook Page
   5. Understanding Your Facebook Administrative Functions
   6. Filling Out What You’re About
   7. Using a Custom URL for Your Page
   8. Inviting People to Join Your Community
   9. Liking Other Brands
   10. Creating Facebook Events
2. Chapter 2: Creating and Sharing Content on Facebook
   1. Creating a Facebook Content Strategy
   2. Sharing Your Brand’s Story
   3. Creating Content That Sings
   4. Sharing and Being Shared
   5. Bringing Your Community into the Mix
   6. Using Closed or Secret Groups
   7. Learning through Insights
3. Chapter 3: Advertising on Facebook
   1. Reaching More Fans with Ads
   2. Measuring Your Ad’s ROI
4. Chapter 4: Streaming Live Video on Facebook
   1. Understanding the Benefits of Live Streaming
   2. Setting Up Your Live Stream
   3. Engaging with Your Community via Facebook Live
   4. Brainstorming Ideas for Live Videos